To test the project were created 8 lessons and shared them organically in social media and a partner's newsletter. Was decided to not use any paid ads to acquire the first early adopters.
The functioning of our prototype was pretty simple.
1. Students buy a spot in the class.
2. Would start receiving email automation with all the information needed until the class day.
3. Would take the online live class
4. Would get the certificate and answer a satisfaction survey in the day after.